New Employee Onboarding

This guide will walk through the new employee on-boarding process.

1, Download and Install HubStaff

2. ActiveCollab account setup and integration

3. Get WordPress logins

4. Watch Training Videos

5. Do a test task

Jo Lee Product Review Training Videos

Training 1: Product Review Posting

Training 2: Featured Images

Training 3: Sourcing & Editing Images

Training 4: Jo Lee Working w/ Screen Sharing

In this video:

  • SEO Title & Meta descriptions
  • Working with images in Thrive Architect
  • Formatting content

Product Review – Quality Check Feedback/Changes

This video shows some areas of improvement such as:

  • space around the table of contents
  • image quality settings
  • Adding the correct button SYMBOL (not template)
  • Rich Snippet settings
  • Meta description formatting/guidelines

 

Posting Articles From Google Docs

Categories
Uncategorized

Blog Post Formatting Guidelines & Demo

Steps:

1. Format headings with a proper H2 / H3 structure. Then add Table of Contents & Format

List Articles

For list articles, number the headings in order. For example, 5 ways to BLANK, then number only the 5 ways and structure the other headings.

2. Add References Section & Format + Nofollow/Open in New Tab to ALL links (only if included in article)

3. Find and modify using Cartoonize (if necessary) 3-6 related images

4. Breakup text around images and elements

4. Add 2 variations of a featured image for review to Google Drive

 

Product Review Publishing Guidelines

This guide goes step by step through posting a product review from making a featured image, to finding product images, to formatting text and images.

Part 1: Backend

Before posting and formatting the content itself, we need to setup some basic post information including the Title, SEO Title, Meta Description, Category, and Rich Snippets.


Page Title

The page title is simply the name of the article. This will display above the featured image in WordPress.

The page title should follow these guidelines:


URL Slug

The URL slug should contain the product name + review and nothing else. Example:


SEO Title

The SEO Title should contain the product name + review then a short question about whether it works or helps.

Here is a template to work with:

PRODUCT Review: [Does/Can/Will] [This/Company’s/Their] [TOPIC: Neuropathy/Nerve Pain/Supplement] [Actually/Truly/Really] [Work/Help/Deliver]?

Guidelines:

  1. It contains the product name + review
  2. It is between 50-60 characters
  3. It accurately describes what the review is about
Examples

  • PRODUCT Review: Does This Neuropathy Formula Help?
  • PRODUCT Review: Does Nerveology’s Supplement Work?
  • PRODUCT Review: Can Their Supplement Help Your Pain?

Live Example:


Meta Description

The meta description should be a short blurb describing the what the review is about in order to get the readers attention and make them click to read the article.

Guidelines:

  • Be between 150-160 characters long
  • Is unique compared to other meta descriptions for products
  • Contains the PRODUCT name
  • Contains the word review once
  • Is short and to the point

Template:

[Looking/Searching] for a [reliable/effective/trustworthy] [supplement/formula/natural product] [for/to fight/to help] [neuropathic pain/neuropathy relief/nerve pain relief/neuropathy symptoms]? [Read/Check out/See] our [review of PRODUCT/PRODUCT review] to [discover/learn/see] how it [works/helps/can help] and what [customers/real customers/people/buyers] [are saying about it/have to say/complaints and feedback/results and reviews].

Examples:

  • Searching for an effective supplement for neuropathy relief? Read our PRODUCT review to learn how it works and what buyers results and reviews say.
  • Looking for a trustworthy formula for nerve pain relief? Check out our review of PRODUCT to discover how it helps and what customers complaints and feedback are.
  • Searching for a reliable natural product for neuropathy symptoms? See] our review of PRODUCT to find out how it helps and what people have to say about it.
Tips

You can mix and match the template to make something unique, however read it over to make sure it makes sense.

Live Example:

What to Avoid:

  • Always make sure to keep the meta description under the character limit.
  • You can see this example exceeds the limit because the red bar is full.


Category

For all product reviews, you should Select ‘Category’ > Reviews


Rich Snippets

Rich snippets are schema code that gives Google specific information in a structured way. In this case, we are using Review schema to display star ratings and a product name and reviewer when someone searches for the product in Google. This helps our listing stand out and get more clicks. Watch the video below to see how to set it up properly.

Video Demo:

Part 2: Frontend

Content

Important

Make sure the text content is in a ‘Text’ element, not a ‘WordPress Content’ element.

  • If the content is in ‘WordPress Content’, you need to click the WordPress Content element and open it, then select all of the content and copy it, and then close the widget.
  • Then, add a next ‘Text’ element and drag it above the WordPress Content area. Then paste the content into this widget and click Save Changes.
  • Once the changes are saved, you can delete the WordPress Content widget.

Screen Recording 2019-04-30 at 04.28 PM.gif


Featured Image

  • Use title from Page Title.
  • Title is centered and formatted to read well and be spaced evenly
  • Use Aileron Heavy Font
  • Choose a relevant and high quality background image
  • Adjust the transparent layer to darken the image so the title text stands out
  • Take a screenshot
  • Name the image PRODUCT-review.jpg
  • Add as featured image in the right sidebar section
  • Click ‘Save Draft’


Table of Contents

  1. Add a new Templates & Symbols element
  2. Select TOC Right
  3. Update Headings
  4. Adjust space around the table of contents
  5. Adjust TOC width
  6. Breakup big clumps of text
View Example


Product Image

  1. Add a new image
  2. Align right
  3. Go to Advanced > Float > and click the checkbox
  4. Remove 20px top spacing
  5. Add 15-20px left spacing
View Example


Ingredients

Repeat steps from product image section.

View Example


Reviews & Complaints

Depending on how the post is formatted, there are two options here:

Scenario 1: There are review images in the post already

If there are already images in the post that was copied from the WordPress Content area, then these images will need to be added using an image widget using the steps below:

  1. Right click and select View Source
  2. Copy the image url code
  3. Paste the code into the browser and highlight the image name, then copy it.
  4. Drag a new Thrive Image widget into the content where you want the image.
  5. Paste the image name into the search box.
  6. When the image loads, click the image and click the Use Image button.
  7. Remove the 20px top padding.
  8. Align the image to the Right and select ‘Advanced’ > select Float checkbox

Scenario 2: There are NO images in this post.

If there are no images for this post, you will need to find them, name them, crop them, then upload them.

  1. Go to images.google.com and type in the product name
  2. Drag a new Thrive Image widget into the content where you want the image.
  3. Paste the image name into the search box.
  4. When the image loads, click the image and click the Use Image button.
  5. Remove the 20px top padding.
  6. Align the image to the Right and select ‘Advanced’ > select Float checkbox


Call To Action Button

View Example


Part 3: Final Checklist

Before you pass the final work to your project manager, do a quality check to ensure you implemented all guidelines.

  • Text is broken up in short paragraphs, 3-4 lines each.
  • There is even spacing around images and text.
  • Images are clear (not blurred or low resolution)
  • There is a table of contents that contains a list of the H2 and H3 headings of the post. It is aligned nicely around the text with even spacing.
  • There is an call to action button below the content with a link that is set to No Follow and Open in New Window
  • The review stars are visible in the bottom of the post and contain the product name, reviewer, and date.
  • There is a featured image above the content of the post.
    • The featured image contains the page title and is centered, bold, and evenly spaced
    • It has a relevant, high resolution, and centered background image
    • The title is easy to read and does not get lost in background colors